Mail Online rolls out affiliate marketing initiative – Financial Times Mail Online rolls out affiliate marketing initiativeFinancial TimesThe move allows readers of its celebrity-fuelled stories to follow links directly through to vendors of fashion items featured on the website, providing another marketing outlet for clothes and accessories retailers. Earlier this month, Mail Online … Source:… Read More


Adobe Adds Marketing Automation To Stack With $600M Neolane Buy – AdExchanger.com Adobe Adds Marketing Automation To Stack With $600M Neolane BuyAdExchanger.comadobe-neolane-usethis The mega-vendor wars continue. Today, Adobe Systems announced plans to acquire Parisian cross-channel marketing automation player Neolane for $600 million. The move comes weeks after cloud giant Salesforce.com said it …Adobe Acquires Conversational Marketing… Read More