Indy lands another big-time digital marketing headquarters – Indianapolis Star Indianapolis Star Indy lands another big-time digital marketing headquartersIndianapolis StarIn a move likely to boost Indiana’s reputation as a hotbed for digital marketing technology, an Austrian company plans to locate its North American headquarters Downtown. The company, called Emarsys, plans to announce Friday morning it… Read More

6 Tips For Holding A Successful Marketing Event You’ve set the date. You’ve booked the venue. Now all you need is to get people to show up. Anxious? Maybe just a little? Well, don’t be. Marketers are scheduled to spend over 540 billion dollars worldwide on advertising this year, so your department … Source:… Read More

Moz Survey: Analytics and Content Marketing In Demand for 2015 July 31, 2015: Analytics and content creation are the two top services requested by today’s online marketers, a new survey by Moz found. More than 3,600 online marketing professionals (an even mix of in-house and agency marketers) participated in Moz … Source: This Post… Read More

Marketing Research Tech Company Gets $32.5M The smell of money is in the air for vendors in the marketing technology space this week. Radius secured $50 million earlier this week for its B2B predictive marketing software. And InsideView, the San Francisco-based sales and marketing software company … Source: This Post sponsored by: MLM Software… Read More

Stolen Consumer Data Is a Smaller Problem Than It Seems It’s true that data breaches, particularly those in which Social Security numbers are compromised, can lead to a more devastating sort of identity theft, in which criminals open new financial accounts in a person’s name and do damage that can take … Source:–A&mkt=en-us This… Read More