How to tie your marketing metrics to real business results (5 steps) Marketers love metrics. Any acronym that starts with a capital C makes a marketer’s ears perk up — CPA, CPL, CPC, CPM, CTR. But while these metrics make perfect sense to marketers, there’s a common problem in connecting them back to actual business… Read More

Broaden your marketing For marketers who want to truly leverage today’s new media, paid marketing is the least-desirable route to travel. A few years ago an article was published in the McKinsey Quarterly that changed the way we view marketing efforts. Now instead of simply … Source:–kvZBvgg&mkt=en-us This Post sponsored by: MLM Software Central… Read More

Four game-changing approaches to mobile marketing – VentureBeat VentureBeat Four game-changing approaches to mobile marketingVentureBeatMobile marketing has been around for a while, but now even small businesses are waking up to the reality that an optimized mobile marketing strategy isn’t a luxury — it’s a necessity. According to Kenshoo’s latest quarterly report on mobile app… Read More