8 Facebook Marketing Tools You Should Be Using From a branding perspective, Facebook is an unparalleled platform in the history of marketing. Able to boast of more than 1.6 billion active monthly users, an international reach, free page creation, and an advertising platform that offers options for any … Source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=93DE4600461445E39E83D429670F1E77&url=http%3A%2F%2Fwww.forbes.com%2Fsites%2Fjohnrampton%2F2016%2F05%2F31%2F8-facebook-marketing-tools-you-should-be-using%2F&c=9498403129719674877&mkt=en-us This Post sponsored by:… Read More

Efficiency and arbitrage: two strategies to own performance marketing “Facebook ads don’t work anymore,” according to an investor friend of mine, who had witnessed one of his portfolio companies reduce their Facebook spend by more than 50 percent in the past few months. “Companies can’t get the ROI they used to get … Source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=3B0B3357AC0E421A9EEF9175AAC3B024&url=http%3A%2F%2Fmarketingland.com%2Fefficiency-arbitrage-two-strategies-performance-marketing-178328&c=8751571358429850400&mkt=en-us… Read More

4 Ways to Win at Local Content Marketing 1. Feature local experts in your content. Most local marketers focus nearly all their content on their business alone, but there are a lot of benefits to also bringing in other local experts related to your niche. Incorporate quotes and interviews with … Source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=3B83135F83A944CC9B199AF72BB7F8A9&url=http%3A%2F%2Fwww.newstimes.com%2Fnews%2Farticle%2F4-Ways-to-Win-at-Local-Content-Marketing-7953281.php&c=16730491094486926489&mkt=en-us This Post… Read More

The Future State of Programmatic – Empowering CMOs to Use Technology to Transform their Marketing Strategy 68% of CMOs feel that adding a technology partner to their agency relationship would help maximize marketing ROI NEW YORK, May 31, 2016 /PRNewswire/ — The CMO Club, a community of the world’s most engaged and inspired senior marketing… Read More