Is the unpredictable nature of digital marketing to blame for missed revenues?
Wall Street hates missed estimates. The lesson for startups from Snap’s recent share fall when it reported huge losses was not the lack of profitability — it was that it missed analyst estimates despite a big jump in marketing spend. The seemingly …
Source: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=2E86C6A92AEF4EC8A0796393D2E08A28&url=http%3A%2F%2Fwww.zdnet.com%2Farticle%2Fis-unpredictable-online-marketing-adding-to-missed-revenues%2F&c=3445397768823452746&mkt=en-us

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