Macy's pins hopes on new marketing push – Crain's Chicago Business

Crain’s Chicago Business
Macy’s pins hopes on new marketing push
Crain’s Chicago Business
The beleaguered department store showed a glimmer of hope Thursday when it reported better-than-expected second-quarter earnings. But the chain still expects a sales decline for the year as a whole. Executives called out the brand’s new marketing …
Macy’s Hopes Revamped Marketing Will Win Back ShoppersMediaPost Communications
Macy’s revamps fashion, omnichannel pushes for the holidaysMarketing Dive

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