Macy's pins hopes on new marketing push – Crain's Chicago Business


Crain’s Chicago Business
Macy’s pins hopes on new marketing push
Crain’s Chicago Business
The beleaguered department store showed a glimmer of hope Thursday when it reported better-than-expected second-quarter earnings. But the chain still expects a sales decline for the year as a whole. Executives called out the brand’s new marketing …
Macy’s Hopes Revamped Marketing Will Win Back ShoppersMediaPost Communications
Macy’s revamps fashion, omnichannel pushes for the holidaysMarketing Dive

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Source: http://news.google.com/news/url?sa=t&fd=R&ct2=us&usg=AFQjCNFiCGqNH365RUFJ-v8Y-CckbvE6fQ&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779576477515&ei=rryOWdDBGdOSqQKCz6WABQ&url=http://www.chicagobusiness.com/article/20170811/NEWS07/170819961/macys-plans-new-marketing-push

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