How An Obsession With Data Ruined Influencer Marketing Kevin Knight is the CMO of Experticity, an advocacy marketing platform powered by experts. He also worked at Pinterest, Facebook and Google. Too many marketers are pretending the real world isn’t a real opportunity just because it’s harder to track … Source: This Post sponsored by:… Read More

Top 4 Greatest Challenges With Content Marketing (And How to Overcome Them) Are you struggling to get tangible results using content marketing? You’re not alone. Content marketing is challenging and it takes a lot of effort and resources to create great content that generates engagement, shares and sales. Long gone are the days … Source:… Read More

18 Marketing Trends to Watch in 2018 This year saw the release of new technologies like Google Home and the iPhone X. Digital advertising expanded gains made last year over television advertising, and markets rewarded brands that bet big on innovation and customer service (think Tesla and … Source: This Post sponsored by: MLM… Read More

How To Develop A Successful Marketing Strategy For A Startup Michaela is the Head of Marketing at Scout RFP. She’s passionate about helping start-ups achieve hypergrowth. No matter how unique its technology or how revolutionary its business model, a startup will have difficulty surviving without a marketing strategy … Source: This Post sponsored by:… Read More