The ROI of AdWords Spend for B2B Firms – (subscription) (subscription) The ROI of AdWords Spend for B2B (subscription)What is the return on investment for B2B companies when they spend on Google AdWords search advertising? To find out, Bizible examined 1H16 data from 120 B2B companies in six industries. The researchers obtained… Read More

Target's chief marketing officer to leave, join Uber – Post-Bulletin Target’s chief marketing officer to leave, join UberPost-BulletinNEW YORK (AP) — Target’s chief marketing officer is leaving the company and heading to Uber. The retailer announced in a regulatory filing Tuesday that Jeff Jones is leaving Sept. 9. Uber said Jones will be president of… Read More

A Look At The Top Challenges Facing Legal Marketing In 2016 The concept of marketing and advertising is pretty straightforward in the vast majority of industries. The legal industry is not one of them, though. When it comes to legal marketing, there are many complexities and challenges facing the industry. Source: This Post sponsored… Read More

Does Mark Hamill Know About Content Marketing? This year’s Content Marketing World features a keynote from Mark Hamill, who played mythic hero Luke Skywalker in the “Star Wars” movies. But what does Mark Hamill (or Luke Skywalker? Or “Star Wars”?) have to do with content marketing? Source: This Post sponsored by: MLM Software Central… Read More

Dish’s Sling TV aims at cord cutters with new marketing blitz Sling TV is going to start promoting its brand of cord-cutting nationwide. The Dish Network subsidiary on Tuesday will launch a new marketing campaign featuring actor Danny Trejo to promote its streaming pay TV service. The campaign will mark the first … Source:… Read More